DeLaet will be in Saskatoon on May 25th and Calgary on May 26th to officially launch the beer;
Prairie Baard will hit two key SLGA locations this week in time to kick off the May long weekend
Saskatoon, SK (May 19, 2016) – PGA TOUR golfer Graham DeLaet and award-winning craft brewery Bomber Brewing announced today the launch of a new craft beer, Prairie Baard – Blue Collar Craft. The Prairie Baard brand is rooted in a hard-working, blue collar attitude, while also embracing the freedom to create your own identity, and live life on your own terms.
The Golden Ale uses the finest local ingredients to produce an easy drinking, premium tasting beer. As a nod to DeLaet’s home province, malted barley and wheat from Saskatchewan give the beer a crisp and refreshing drinkability, while hops from the Pacific Northwest impart a pleasing pine and citrus aroma.
Over the upcoming weeks, the beer will be available in SLGA locations across Saskatchewan and in the top liquor distributors throughout Alberta – including Sobeys, Safeway, Co-op, and Liquor Depot, with plans to expand its footprint coast to coast across Canada in the near future.
For the launch and just in time to kick off the May long weekend, Prairie Baard will hit shelves at two key SLGA locations this week – SLGA University Heights in Saskatoon and SLGA South Albert in Regina.
To officially launch Prairie Baard, DeLaet will be touring two locations to host kick-off events, where consumers can enjoy Prairie Baard tastings and meet Graham DeLaet and the team behind the beer:
Wednesday, May 25th from 5:30 PM to 7:30 PM
SLGA University Heights – 503 Nelson Road, Saskatoon, SK
Thursday, May 26th from 5:30 PM to 7:30 PM
Sobeys Royal Oak – 8888 Country Hills Blvd NW, Calgary, AB
DeLaet, born and raised in rural Saskatchewan, has a passion for all things Canadian - including hockey, fishing, golf and of course, beer. In collaboration with Bomber Brewing, the concept of Prairie Baard was designed by DeLaet with these passions in mind while building the concept of the beer from the ground up. Throughout the creation process, DeLaet inserted his personal tasting notes into the development of the recipe with Bomber.
“Growing up in the prairies – drinking a good beer at the end of a long day was part of our culture,” said DeLaet. “Working with our team on building a craft beer business has been a great experience. From the recipe to the overall Prairie Baard brand, I wanted to create something that was true to my roots, and reflected the values of hard working Canadians everywhere. Prairie Baard is not only a great tasting beer, but it is something that people will be proud to hold in their hand.”
In order to craft the perfect Golden Ale blend, it was important to partner with a brewery that shared DeLaet’s vision of creating a product better than the everyday beer. Bomber Brewing is an expert in the craft beer space and a winner of multiple awards for its products. Bomber’s shared vision with DeLaet includes a creation that is balanced and approachable.
“Born from a shared love of sport, beer and hard work, our partnership with Graham has been quite organic and extremely gratifying,” said Don Farion, Managing Partner of Bomber Brewing. “From our first meeting I knew we spoke the same language; that of passion, quality and that hard-working, blue collar mentality.”
DeLaet and Bomber Brewing have partnered with distribution company, Horizon Beers, to support the beer on the distribution side as it rolls out across Canada.
Prairie Baard’s Golden Ale is brewed with 70% Saskatchewan Barley and 30% Saskatchewan wheat, both of which are malted in Biggar, SK. Unlike most hazy, cloudy wheat beers, Prairie Baard is filtered to crystal clarity and generously hopped at the very end of the brew to give it a wonderful aroma without imparting a strong bitterness. The wheat gives the beer a tart crisp finish, as well as adding some bright biscuit and cracker like aromas. The hops used are called Falconer’s Flight - Seven Seas. Seven Seas refers to it being a blend of seven different “C” hops; Cascade, Columbus, Centennial, Citra, Chinook, Comet and Crystal. These hops bring strong and citrus aromas to this already refreshing ale.
For more information on Prairie Baard – Blue Collar Craft, visit www.PrairieBaard.com
About Graham DeLaet
DeLaet, currently the top Canadian golfer on the PGA TOUR, is known to be one of the game’s best ball strikers, as well as a colorful character on and off the course. To kick off the 2016 PGA TOUR season, DeLaet has already recorded two Top-10 results, and is poised to represent Canada for golf at the 2016 Olympic Games in Rio.
DeLaet and his wife also formed the Graham and Ruby DeLaet Foundation in 2014 to act as the umbrella brand for their charitable efforts across Canada and the USA. The mission of the Graham and Ruby DeLaet Foundation is focused on improving the health and wellness of children as well as supporting the development of junior golfers at all stages. Since its inception, the Foundation has raised over $1 million for charitable organizations across North America. Most recently, over $23,000 was raised by the Foundation for the Canadian Red Cross to aid their relief efforts of the Fort McMurray wildfires.
About Bomber Brewing
From the ice rink to the brewery, Bomber Brewing is the shared dream of three friends with a passion for playing hockey and savouring good beer. They drafted a team, combined skills, and in February of 2014, launched one of the newest micro-breweries to hit the Vancouver scene. Bomber’s beers are recognized for their balanced and approachable style, which is also the basis of Bomber’s brand as a whole. Accessibility and approachability have remained Bomber Brewing’s goals from day one, hoping to share the beer they love with novices and connoisseurs alike. We brew the beer that we want to drink, and we hope you'll want to as well! To learn more, visit http://www.bomberbrewing.com/
About Horizon Beers
Horizon Beers is committed to executing exceptional representation of the world's best premium craft beers and strives to keep expanding its portfolio to include many more exciting products. The company's focus is to provide great beer to both on-premise and retail accounts through bottle and keg distribution. To learn more, visit http://www.horizonbeers.com/
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For further information on Prairie Baard or Graham DeLaet, please contact:
Business Partnerships & Athlete Relations
SportBox Entertainment Group
For further information on Prairie Baard Sales/Listings, please contact:
Vice President, Sales and Marketing
(t) 403-874-2681 or 604-229-6974